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Thursday, January 29, 2009

Selling

Selling is the way that I ended up making my living while in the US and it started with Radio Shack as a commission sales person.From there,the selling experience continued with Circuit City,Sprint Pcs and lastly with AT&T Wireless.I must admit that when I started it was not easy at all.This was because I was doing sales in the electronic industry in which I was not very familiar with the products.That is the first learning in the act of selling.You have to know the products that you sell.The knowledge could be obtained through reading the owners manual,product demonstration on the sales floor,attending scheduled training sessions and asking questions to colleagues that are more experience in the sales floor.Asking colleagues for assistance is probably the best of the above mentioned options because not only are you creating a bond, you are getting first hand knowledge for somebody that has been selling for the longest of period.This is the method that I used to gain must of my product knowledge.Reading the owner's manual is also a good option,but at times the explanations on the owner's manual are not clear cut.You read something on the book and you try it out and it does not work out as the manual had explained.That is when you talked to an experience sales person and they say OK forget about the book,this is what really works.This reminds me of a scene is the movie "bonfire of the Vanity"in which the attorney that McCoy hires tells him to forget about all that they taught him in law school and concentrate on the real life experience.What he was implying is that in law school,they give you all the theory and when you get to real life you have to learn the reality of what actually takes place.

Approaching customers is a key in the act of selling.You have to be aggressive in how you do this.This is true especially when there are a lot of sales persons in the floor and traffic is a little bit slow.It thus becomes a numbers game.The more customers that you can approach,the greater your chance of making a sale.

Presentation is also important.This is product presentation.If you want to sell something,you have to know where to start the presentation and where to end it.You are going to give a complete demonstration of the product,so there has to be some kind of a game plan.Take for example that you are going to sell a bomb-box.You might want to start by demonstrating how the radio works,then you move to how the cassette player part of the unit works and lastly you get to demo the Cd part of the unit.Three parts to the demonstration and the presentation is all complete.

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